Social Media Marketing

 Utilizing social media in promoting your business in a digital world.  

What popped-up first when “Social media marketing” appeared? 

Source: Mardao.com

Social media marketing is to promote the business products through applications or software that connect people from all around the world to minimize the cost which eventually cut-off partly of financial pressure while still ensuring the outcomes. 

Source: Daniel Wellington Instagram

 

For instance, Daniel Wellington watch, which was formed in 2011 and now their products are commonly purchased by teenagers or gen Y all around the world. The brand marketing strategy is to collaborate with small influencers and ask them to promote the products by uploading a blog on social media such as Facebook and Instagram with a picture of DW watch along with the hashtag DanielWellington at the end of the post. 

 

Therefore, the company has saved a substantial amount of resources to allocate more into research and development (R&D) to differentiate the products by offering more designs and reducing the production cost so the price charged will be smaller. Again, the potential buyers can be loyal customers if the company follows the value proposition theory, meaning the goods or services delivered are as committed and the only way to do so is to differentiate the goods supplied. 

 

Steps to be a marketer in 4.0 era:

 

Identify target customers to segmentize marketing strategy: understanding your customers is vital to sell the goods and since digital platforms are popular, the range can be minimized down to young people aged from 14-28. Young people spend more time on the internet than the elders, as they are incentivised to explore the world, to learn new things so influencer marketing seems to be the most effective option. After that word-of-mouth can be also adapted to increase the outcome because youngsters travel a lot, they meet many people, but the main point is to focus on one category of customers and let them do the advertising for you. 

 

Deliver customer value to earn brand awareness: this step is crucial as some buyers will purchase the goods for a trial, so the quality must be ensured to maintain a positive consumers’ satisfaction. If the brand cannot deliver a value proposition, the marketing plan is demolished as the products cannot be sold. When the customers are happy with the products, then the company will move on to enhance brand awareness through promotions such as 10% discount when customers check-in at the stores in public mode on social media. In other words, keep in mind, product differentiation is the core, marketing is supportive. 

 

Finally, when your brand has achieved a decent amount of customers, try to innovate the goods that are being served to maintain the customer loyalty as in that way the products can be sold at a fair price